The rain begins with a single drop. – Manal Al Sharif

Situated in the heart of the Middle East, Saudi Arabia is a country known for its rich culture, heritage and as the birthplace of Islam. As the largest country in the Arabian Peninsula (2.15m km²), Saudi Arabia borders the Red Sea and the Arabian Gulf.

Saudi Arabia boasts untouched natural landscapes from green highlands covered in fauna, to mountainous terrain, all the way to pristine white beaches and seemingly endless deserts. The variety of natural wonders in Saudi Arabia never ceases to amaze.

Its culture is shaped by the Islamic heritage, the historical role as trade hub, and its Bedouin traditions. Visit the awe-inspiring heritage and archaeology sites, immerse yourself in the busy souks, enter the workshops of local artisans and discover local sartorial customs; cultural experiences play a huge role when visiting the Kingdom.

Indulge in traditional meals in the midst of ancient landscapes, with one of the most vibrant and eclectic cuisines in the region: local and international concepts opening doors for foodies from all over the globe. From local cafes that offer qahawa (traditional Saudi coffee) and local delicacies, to fine dining at a top restaurant, Saudi Arabia has it all.

Saudi Arabia stands on the cusp of a momentous time, which is leading the nation towards a future brimming with great potential. With the focus of Saudi Vision 2030 to unlock the true potential of the Kingdom’s tourism industry by promoting both inbound and outbound travel services, Saudi Arabia is positioned to be one of the world’s leading tourism destinations.

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